• Fellow in Management (equivalent to Ph.D) -MDI Gurgaon
• MBA -South Gujarat University,Surat.
• BE, Sardar Vallabhai National Institute of Technology, Surat

Conferences, Seminars & Talks

• Sharma S and Thomas J 2016, "Technology Business Incubator at National Institute of Technology Calicut, India : Way forward", NACRA Conference, Las Vegas, Oct. 6-8.
• Thomas J 2016, Branding: Changing Realities, Evolving Understanding and Practice, Invited Talk at CII Marketing and Brand Conclave, November 2, Kochi.
• Thomas J 2015, Making Ayurveda Relevant: Fulfilling the Promise of a Fuller Life", Invited Talk at CII Ayurveda Marketing Conclave, May 19, Kochi.
• Jeesha K and Thomas J. 2016, "Guilt as an Advertising Appeal, Sept 09-Oct 1, IIM Kozhikode.
• Thomas, J., Chennai Super Kings Ltd. Conference MBAA Conference, 2014 Biswarup, S & Growing a Global Sports Brand Presentation Chicago, US, March 26-28. Chandrasekhar, S. Society for Case Research.
• Thomas, J. (2012). Marketing Theory and Practice: Evolving Through Turbulent Times. International Conference on Emerging Dimensions in Marketing. Saintgits Institute of Management and Annamalai University, November 21, 22.
• Thomas, J. (2012). Addressing Business Challenges in the Retail Sector. Gold and Silver Merchants Association, February 5.
• Thomas, J. (2011). Sustainability Oriented Marketing. Indian Society of Advertising (ISA), Mumbai, December 15.
• Thomas, J. (2011). Earning Trust; Building Brand at Kerala Marketing Conclave 2011 Confedaration of Indian Industry January 18.
• Thomas, J. (2010). Customer Value Management in Business Markets. NASSCOM Emerge Forum, October 08.

Current Projects

• Sustainability Concerns and its Impact on Marketing Thought and Practice
• The Concept of Product Brand Integrity
• Modeling Trust in Customer Relationships
• Brand Community

Recent Consulting / Other Assignments

• Kerala State Electricity Board "Enhancing Service Quality and Organizational Effectiveness", 2016
• Designed and delivered MDP program on General Management for more than 80 General Managers of JK Group, 2013 & 2014.
• Organizational Intervention Program involving designing and training for Directors and Sr Managers of Jotun Paints, India on " Managing Key Accounts, 2015.
• Conducted a 18 hour course on Managing Business Markets (eMDP) for Hi- Performing Executives of Geometric - now part of HCL, in 2016.
• Organizational Intervention Program involving designing and training for Sr. Managers of HPCL ,“Effective Delivery of Superior Customer Service”, 2015.
• Designed and delivered 3 month MDP for managers of Bharat Electronics Ltd. including a capstone project presentation which required the participants to use the program inputs in managing their work better, 2013.
• Enabled a software firm - Software Associates- to better understand and deliver value to customers ; enabled 2X revenue growth and 2X price realisation in a period of three years, 2012.
• Organisational Intervention Program for Effective Customer Management for HPCL Managers, 2012.
• Organisational Intervention Program for Effective Customer Management for HPCL Managers, 2012.
• Delivered sessions in various Management Development Programs both open and sponsored; some of them being JK Group, Jotun Paints, Geometric, HPCL, India Posts, Cochin Shipyard, South Indian Bank and IOFS

Research Areas

• Modeling Trust in Customer Relationships
• Sustainability Oriented Marketing
• Growing and Leveraging Brand Equity
• Entrepreneurship

Significant Publications

• Thomas Joffi and PillaiRadhakrishna R. 2015, “Globalising Indian Thought”, IIMK Society and Management Review, 4 (1).
• Thomas J. Biswarup Saha, and Chandrasekhar Satpathy 2017, "Chennai Super Kings (CSK): Growing and Leveraging Brand Equity", Journal of International Business Education,Vol 12.
• LahiriSusnato, Kumar Keshav and Thomas Joffi 2015, Go to Market Strategies for Emerging Business Opportunities in E-tailing Industry”, AIMS International Conference Proceedings, Jan 2-5
• Thomas, J., Arora, A. P., & Gupta, R. K. (2011). Ballarpur Industries Ltd.: Aligning Marketing Strategy in a Turbulent Environment. Emerald Emerging Markets Case Studies Collection, September.
• Thomas, J., Sebastian, M. P., & Asharaf (2012).Information Technology and Business innovations – Challenges and future directions. New Delhi: Macmillan.
• Thomas, J. (2009) ."Trust" in Customer Relationships: Addressing the Impediments in Research. Asia-Pacific Advances in Consumer Research.
• Thomas J., Ashok Pratap Arora & G. Shainesh (2009). Effects of Customer Trust on Word of Mouth Communication: Examining Customer-Brand Relationship. Asia-Pacific Advances in Consumer Research.
• Thomas J. and Rajen K. Gupta (2005), “Marketing Theory and Practice: Evolving Through Turbulent Times”, Gobal Business Review, Vol. 6 (1), 95-112.

Working Papers

1.   Trust" in Customer Relationships: Addressing Impediments in Research"
Joffi Thomas    (2009)    Abstract

2.   Modeling Trust in Customer Relationships
Joffi Thomas;Arora A P    (2010)    Abstract
3.   Chennai Super Kings (CSK): Growing and Leveraging Brand Equity
Joffi Thomas, Biswarup Saha & Chandra Shekhar Satpathy    (2013)    Abstract