- B.Tech, MBA, PhD (IIT Madras)
Conferences, Seminars & Talks
- From ‘I’ to ‘We’: The Case of increasing Multiple Author papers in Marketing", Sixth Great Lakes-NASMEI-Marketing Science Institute International Marketing Conference, Chennai, India. December 2012.
- "Do They Mix Well? The Impact of Transliterated Expressions in Print Advertisements", Sixth Great Lakes-NASMEI-Marketing Science Institute International Marketing Conference, Chennai, India. December 2012.
- "Active Philanthropy or Corporate Dog Bite: An Investigation into the CSR Initiatives of Companies", Fifth Great Lakes-NASMEI-Marketing Science Institute International Marketing Conference, Chennai, India. December 2011.
- "Seamless Script: The Impact of Transliterated Expressions in Print Advertisements", presented in the Great Lakes-NASMEI International Marketing Conference, Chennai, India. December 2009.
- "His Voice Drowns Her Out... Does Gender of Voice Influence the Effectiveness of TV Advertisements?" Presented in the Great Lakes-NASMEI International Marketing Conference, Chennai, India. December 2009.
Research Areas
Brand Equity, Brand Loyalty, Sales Promotions
Significant Publications
- Joseph, Joshy and Sivakumaran, Bharadhwaj (2011), Consumer Promotions in the Indian Market, Journal of International Consumer Marketing, Vol. 23 (2), pp. 151 - 165.
- Joseph, Joshy and Sivakumaran, Bharadhwaj (2008), Do Sales Promotions Necessarily Erode Brand Equity? Maybe Not, Advances in Consumer Research, Vol. 35, pp. 823.
