• PhD (Management)
• MBA (Marketing)
• BE (Electrical)

Academic Positions

• Professor, IIM Kozhikode, October 2013 onwards
• Associate Professor, IIM Kozhikode, April 2008 - October 2013
• Visiting Associate Professor, School of Management, Asian Institute of Technology, Bangkok, January 2013- May 2013
• Assistant Professor, IIM Kozhikode, April 2005-April 2008
• Assistant Professor, Mudra Institute of Communications, Ahmedabad, November 2001 - April 2005

Awards

• Outstanding Paper of 2014 in JIBR, Emerald Awards for Excellence, 2014
• Research Grant GBP 9357, British Academy International Partnership and Mobility Scheme Awards 2013, with Glasgow Caledonian University
• Research Grant GBP 7000, British Council Knowledge Economy Partnerships Awards 2012, with University of Sheffield

Conferences, Seminars & Talks

• Jeesha, Krishnan, Purani, Keyoor, "Webcare and Brand Evaluations: Optimizing Webcare Strategies for Service Brands", AMA Summer, 2018, Boston, USA
• Jeesha K., Purani K., "Conceptualising and Measuring Community Based Brand Equity", Academy of Marketing Science World Marketing Congress, 2017, Christchurch
• Kumar D., Nair U., Purani K., "Consumer Pre-testing of Servicescape Designs: A Toolkit",2017 AMA Winter Marketing Educators Conference, Orlando
• Shukla, P., Purani, K., Singh, J., "Influence of Consumer Vanity on Employment of Impression Management Tactics and Their Consequences on Conspicuous Consumption Orientation", 2017 AMA Winter Marketing Educators Conference, Orlando
• Sahadev, S., Sudershan, S., Purani, K., & Bradley B., “The Impact of Personality Traits on Customer Orientation among Call Center Workers: The Moderating Effect of Work-Family Conflict and Role Conflict”, 2015 AMA Winter Marketing Educator
• Sahadev Sunil and Purani Keyoor, "Internet Banking Adoption in Developing Countries: A Meta-Analysis of the findings so far" Academy of Marketing Conference, Cardiff, UK, July 2013
• Purani, Keyoor et. al “Antecedents of Home and Foreign Product Country Images in Developed and Developing Countries: A Comparative Study” Academy of International business Annual Meet in Washington DC, USA, Jun- Jul, 2012
• Purani, K., Sahadev, S. & Sudershan, S. “Competitive Psychological Climate, Work-Life Conflict, Role Conflict And Their Impact on Customer Orientation among Call C enter Employees”, 39th EMAC (European Marketing Academy Conference), Copenhagen, June 2010
• Purani Keyoor, Unnikrishnan K Nair, “Managing Salesforce Attrition at Karnavati Healthcare Ltd.”, NACRA (North American Case Research Association) Annual Meeting, Santa Cruz, California, USA, October 2009
• Purani Keyoor; and Sahadev Sunil, “Generating trust in e-services through service quality: The Moderating Role of Technology Readiness”, World Marketing Congress (Academy of Marketing Science conference), Oslo, Norway, Jul 2009
• Purani Keyoor; and Sahadev Sunil, “Generating trust in e-services through service quality: The Moderating Role of Technology Readiness”, World Marketing Congress (Academy of Marketing Science conference), Oslo, Norway, Jul 2009

Corporate / Public Sector Leadership

• Multimedia Aquarius, Mumbai, 1995-1998
• Jyoti Ltd., Vadodara, 1992-1993

In News

• Why IIMs don’t need foreign accreditations, Financial Express, 15-01-2018 (with Rudra Sensarma)
• Online retailers beware! For consumers there is great disappointment on this particular parameter, Financial Express, 04-09-2017
• Show less
• Winds of Change at IIMs: Developing Executives to Developing Entreprenuers, The Week, 22-10-2016
• Communication-the Name of the Game, Business Line, 15-08-2015 (with Rudra Sensarma)
• Strengthening Brand IIM, Financial Express, 17-08-2015
• Do Indian B-Schools make their students sustainability sensitive?, IIMK Research Blogpost, October 08, 2013
• What Drives Collective Decision Making: Spirit or Minutes? , IIMK Research Blogpost, December 18, 2014
• Able enough for sustainability?, The Economic Times, February 17, 2015; Reprint The Times of India, March 18, 2015
• Leapfrogging Literacy, IIMK Research Blogpost, July 19, 2016
• Listen to the Missed calls:Improve returns on Missed Call Marketing, IIMK Research Blogpost, August 03, 2016, Quoted in K@Wharton (http://knowledge.wharton.upenn.edu/article/missed-call-marketing-taken-hold-india/)
• Is 34-28-38 a good figure?: Insights into faculty profile at IIMs, IIMK Research Blogpost, August 09, 2018
• Developing Entrepreneurship Ecosystems By Design: Can Academic Institutions Play A Central Role?, Entrepreneur, May 16, 2019
• Can Corporate Engagement with Startups be Not-for-profit?, Entrepreneur, July 2, 2019
• Entrepreneur, August 8, 2019

Other Professional Appointments

• Executive Director, IIMK LIVE- Business Incubator June 2016 onwards
• Member, Board of Governors, IIM Kozhikode Society, June 2016 - June 2018
• Dean- Development, IIM Kozhikode, January 2014 - March 2016
• Chairperson - Management Development Programs, IIM Kozhikode, April 2010 to January 2014
• Chairperson - Placements, IIM Kozhikode September 2008 - March 2010
• Chairperson - Interactive Distance Learning, IIM Kozhikode, August 2005 - March 2008

Recent Consulting / Other Assignments

• KCM Appliances - Impex Brand "Management Systems and Policies towards Business Acceleration" (Ongoing)
• Oushadhi Pharmaceuticals Corporation Kerala Ltd. "Marketing and organization development road map towards vision 2020", 2016
• Department of Post, "Market Estimation and Logistics Network Design for Logistics Post in Kerala", 2016
• Kerala State Electricity Board "Enhancing Service Quality and Organizational Effectiveness", 2016
• Synovate India Pvt. Ltd., Chennai, “Conjoint study to understand new design features and price for new device for diabetes care for Medtronic, USA ”, 2011
• Madhyamam Broadcasting Ltd., Kozhikode, “Industry Analysis and Business Strategies for Regional Current Affairs Centered Satellite TV Channel”, 2011

Significant Publications

• Purani Keyoor and Jeesha Krishna, 2019, "Capital Budgeting: Maledia Broadcasting Ltd", Asian Journal of Management Cases (Sage)
• Purani, Keyoor; Kumar, Deepak S., Sahadev, Sunil, 2019, "e-Loyalty among millennials: Personal characteristics and social influences",Journal of Retailing and Consumer Services, Volume 48, May 2019, Pages 215-223
• Nair, U. K., & Purani, K. (2018). KHL: Consulting for Managing Sales Force Attrition (B). Asian Journal of Management Cases. (https://doi.org/10.1177/0972820118806434). [Teaching Note available from the authors on request]
• Nair, U. K., & Purani, K. (2018). KHL: Consulting for Managing Sales Force Attrition (A). Asian Journal of Management Cases. (https://doi.org/10.1177/0972820118806399) [Teaching Note available from the authors on request]. .
• Kumar Deepak S., Purani Keyoor, Shyam AV, 2018, "Influences of ‘appscape’ on mobile app adoption and m-loyalty", Journal of Retailing and Consumer Services, Volume 45, November 2018
• Kumar Deepak S and Purani Keyoor, 2018, "Model Specifications Issues in PLS-SEM: Illustrating Linear and Non-linear Models in Hospitality Services Context", Journal of Hospitality and Tourism Technology
• Purani Keyoor and Kumar Deepak S, 2018, "Exploring restorative potential of biophilic servicescapes", Journal of Services Marketing
• Kumar, Deepak S; Purani, Keyoor; Sahdev, Sunil, 2017, Visual Servicescape Aesthetics and Consumer Response: A Holistic Model, Journal of Services Marketing, Vol. 31, Issue 5
• Malhotra Neeru, Sahadev sunil, Purani Keyoor, 2017,“Psychological contract violation and customer intentions to reuse online retailers: exploring mediating and moderating mechanisms”, Journal of Business Research (Elsevier)
• Sahadev, Sunil, Purani, Keyoor, Kumar Panda, Tapan, 2017, "Service employee adaptiveness : Exploring the impact of role-stress and managerial control approaches", Employee Relations 2017 39:1 , 54-78 (Emerald)
• Purani Keyoor, Gopinath Saji, Sensarma Rudra, 2015, "Editorial,Special Issue: Indian Management and The Global Business", Journal of Indian Business Research, 7(2) (Emerald)
• Sahadev Sunil, Purani Keyoor and Malhotra Neeru (Eds.), 2015, “Boundary Spanning Elements and the Marketing Function in Organizations: Concepts and Empirical Studies”, Cham, Switzerland: Springer International Publishing AG
• Sahadev Sunil, Purani Keyoor and Nair SK, 2015, "The Mediating Role of Role Stress in the Relationship between Goal Orientation and Job Satisfaction among Sales Persons: An Empirical Study", In Sahadev Sunil, Purani Keyoor and Malhotra Neeru (Eds.), Boundary Spanning Elements and the Marketing Function in Organizations: Concepts and Empirical Studies, Cham, Switzerland: Springer International Publishing AG
• Ramanathan Jayasankar, Purani Keyoor,2015,"Brand Extension Evaluation: Real world and Virtual World", Journal of Product and Brand Management, 23(7) (Emerald)
• Zhongqi Jin, Richard Lynch, Samaa Attia, Bal Chansarkar, Tanses Gülsoy, Paul Lapoule, Xueyuan Liu, William Newburry, Mohamad Sheriff Nooraini, Ronaldo Parente, Keyoor Purani, Marius Ungerer, 2015, "The relationship between Consumer Ethnocentrism, Cosmopolitanism and Product Country Image amongst younger generation consumers: the moderating role of country development status", International Business Review, (Elsevier)
• Purani Keyoor, Sahadev Sunil and Kumar Deepak, 2014, "Globalization and Academic Research: The Case of Sustainability Marketing", Society and Management Review, 3(1), pp.1-7 (Sage)
• Sahadev Sunil, S Sudershan, Purani Keyoor, 2014, "Effects of Competitive Psychological Climate, Work-Family Conflict, Role Conflict On Customer Orientation: The Case of Call Center Employees in India", Journal of Indian Business Research, 6(1), pp. (Emerald)
• Belch George, Belch Michael and Purani Keyoor, 2013, "Advertising and Promotion: An Integrated Marketing Communications Perspective", McGraw Hil Education, 1016p., ISBN: 978-1-25-902685-0
• Kumar Deepak, Purani Keyoor and Sahadev Sunil, 2013, "Conceptualizing Visual Servicescape Aesthetics: An Application of Environmental Psychology ", The Marketing Review, 13(10), (Westburn)
• Shukla Paurav and Purani, Keyoor; 2012, “Comparing luxury value perceptions in cross-national context”, Journal of Business Research, 65 (10 ), pp.1417-1424 (Elsevier)
• Belch George, Belch Michael and Purani Keyoor, 2009, "Advertising and Promotion: An Integrated Marketing Communications Perspective", Tata McGraw Hill, 1075p.
• Sahadev Sunil, and Purani Keyoor; 2008, “Modelling the Consequences of ESQUAL: An Empirical Study”, Marketing Intelligence and Planning, Vol. 26 (6), pp. 605‐620 (Emerald)
• Purani Keyoor; and Sahadev Sunil, 2008, “The Moderating Role of Industrial Experience in the Job Satisfaction, Intention to Leave Relationship: An Empirical study among Salesmen in India”, Journal of Business and Industrial Marketing, Vol. 23(7), pp. 475‐485 (Emerald)

Working Papers

1.   Equity' brand: evolution of a brand from stock market
Dr. Keyoor Purani;Mr. Abhilash Nair    (2006)

2.   The moderating role of industrial experience in the job satisfaction, intention to leave relationship: an empirical study among salesmen in india
Dr. Keyoor Purani;Dr. Sunil Sahadev    (2006)