Assistant Professor, IIM Kozhikode, 2019 May onwards
Associate Professor, Amrita School of Business, Jan, 2018 - April, 2019
Assistant Professor, Amrita School of Business, Dec, 2014 - Dec, 2017
Conferences, Seminars & Talks
Abirami A., Deepak S Kumar & Shyam A V (2019). "is unisex really unisex? - a study on the influence of CVPA and fashion involvement on purchase intentions of unisex products–In 2019 IIM Indore NASMEI Summer Marketing- IS Conference, IIM Indore. June 26-28, 2019.
Deepak S Kumar & Keyoor Purani (2017). " Analysing Restorative Potential of Green Servicescapes " –In American Marketing Association (AMA) 2017 Summer Conference, San Francisco, California, US. August 4-6, 2017.
Deepak S Kumar, Navami R, Shyam AV & Gopakumar V (2017). " Modelling Visual Aesthetics of m-atmospherics: An Environmental Psychology Perspective " –In American Marketing Association (AMA) 2017 Summer Conference, San Francisco, California, US. August 4-6, 2017.
Deepak S Kumar, Unnikrishnan Nair & Keyoor Purani (2017). "Consumer Pretesting of Servicescape Designs: A Toolkit" – Poster Presentation In American Marketing Association (AMA) 2017 Winter Conference, Orlando, Florida, US. Feb 17th-19th, 2017.
Deepak S Kumar, Keyoor Purani & Sunil Sahadev (2012). “Appraising Visual Servicescape Aesthetics: An Environmental Psychology Approach" In Academy of Marketing Annual Conference, University of Southampton, UK, 3-6 July 2012. ISBN: 9780854329472
Deepak S Kumar & Keyoor Purani (2011) Servicescape Aesthetics and Consumer Responses” In 10th International Marketing Trends Conference, January 20-22, Paris, France.
Research Areas
Image Analytics
Neuro-marketing studies (eye tracking)
Sustainability
Servicescape Aesthetics
Anthropomorphism
Significant Publications
Keyoor Purani, Deepak S Kumar & Sunil Sahadev (2019) “e-Loyalty Among Millennials: Personal Characteristics and Social Influences”, Journal of Retailing and Consumer Services. DOI https://doi.org/10.1016/j.jretconser.2019.02.006 Elsevier Publications
Deepak S Kumar, Keyoor Purani & Shyam A. V (2018) “Influences of ‘Appscape’ on Mobile App Adoption and M-Loyalty ”, Journal of Retailing and Consumer Services, 45, pp. 132 – 141. DOI https://doi.org/10.1016/j.jretconser.2018.08.012, Elsevier Publications
Deepak S Kumar & Keyoor Purani (2018) “Model Specification Issues in PLS-SEM: Illustrating Linear and Non-Linear Models in Hospitality Services Context”, Journal of Hospitality and Tourism Technology, DOI 10.1108/JHTT-09-2017-0105, Emerald Publications
Keyoor Purani & Deepak S Kumar (2018) “Exploring Restorative Potential of Biophilic Servicescapes”, Journal of Services Marketing, 32(4), pp. 414-429. DOI 10.1108/JSM-03-2017-0101, Emerald Publications
Deepak S Kumar, Keyoor Purani & Sunil Sahadev (2017) “Visual Servicescape Aesthetics and Consumer Response: A Holistic Model”, Journal of Services Marketing, 31(6), pp. 556 - 573. DOI: https://doi.org/10.1108/JSM-01-2016-0021, Emerald Publications
Deepak S Kumar, Lakshmi Manohar & Priyanka Singh (2017) “Marketing and Branding of Calicut as a Smart City Destination” In T.M. Vinod Kumar (Ed). Smart Economy in Smart Cities- International Collaborative Research: Ottawa, St.Louis, Stuttgart, Bologna, Cape Town, Nairobi, Dakar, Lagos, New Delhi, Varanasi, Vijayawada, Kozhikode, Hong Kong – p: 359-389; Series: Advances in 21st Century Human Settlements; Springer Science+Business Media Singapore; ISBN: 978-981-10-1608-0.
Sunil Sahadev, Keyoor Purani & Deepak S Kumar (2014) “Globalisation and Academic Research: The case of Sustainability Marketing.”, IIM Kozhikode Society & Management Review, 3(1): 93-99.
Deepak S. Kumar, Keyoor Purani & Sunil Sahadev (2013) “Conceptualizing Visual Servicescape Aesthetics: An Application of Environmental Psychology”, The Marketing Review, 13(4):347-76.
