From ‘I’ to ‘We’: The Case of increasing Multiple Author papers in Marketing", Sixth Great Lakes-NASMEI-Marketing Science Institute International Marketing Conference, Chennai, India. December 2012.
"Do They Mix Well? The Impact of Transliterated Expressions in Print Advertisements", Sixth Great Lakes-NASMEI-Marketing Science Institute International Marketing Conference, Chennai, India. December 2012.
"Active Philanthropy or Corporate Dog Bite: An Investigation into the CSR Initiatives of Companies", Fifth Great Lakes-NASMEI-Marketing Science Institute International Marketing Conference, Chennai, India. December 2011.
"Seamless Script: The Impact of Transliterated Expressions in Print Advertisements", presented in the Great Lakes-NASMEI International Marketing Conference, Chennai, India. December 2009.
"His Voice Drowns Her Out... Does Gender of Voice Influence the Effectiveness of TV Advertisements?" Presented in the Great Lakes-NASMEI International Marketing Conference, Chennai, India. December 2009.
Research Areas
Brand Equity, Brand Loyalty, Sales Promotions
Significant Publications
Joseph, Joshy and Sivakumaran, Bharadhwaj (2011), Consumer Promotions in the Indian Market, Journal of International Consumer Marketing, Vol. 23 (2), pp. 151 - 165.
Joseph, Joshy and Sivakumaran, Bharadhwaj (2008), Do Sales Promotions Necessarily Erode Brand Equity? Maybe Not, Advances in Consumer Research, Vol. 35, pp. 823.
