Destination Branding and Marketing Conference, Cardiff, UK
3rd MRSI Qualitative Annual Research Seminar, Bangalore
International Academic Conference on Education, Teaching and Elearning (IAC-ETeL 2013) Prague, Czech Republic
Current Projects
Last Mile Coverage of Packaged Goods
Recent Consulting / Other Assignments
Milma
TEQIP
PETL
Research Areas
Destination Branding
Last Mile Coverage of Brands
Consumer Socialisation
Significant Publications
Omkumar Krishnan, Singh, H., Nafees, L. Datta, K. (2012), Narrowing the Last Mile Gap in Rural Distribution: Through the Looking Glass of a Distributor, Published by European Case Clearing House, Reference no. 512-084-8.
Omkumar Krishnan. (2012)Economy, Markets and Consumption: A Critical Review, Crescent Journal of Business, Vol 2, No.1, November,2012
Working Papers
1. Customer Perception of B2B Service Quality and Its Relationship to Company Image: The Case of a Global High Technology Solutions Company
Omkumar Krishnan, Suchit Rout & Lubna Nafees (2013) Abstract
