PRAVEEN S

PRAVEEN S

Asst. Professor
Marketing Management

9448792962

0495-2809242

praveens@iimk.ac.in

FPM, IIM Bangalore, 2016; PGDM, IIM Kozhikode, 2012

Academic Positions


  • Assistant Professor, IIM Kozhikode, 2016 December-
  • Assistant Professor, IIM Tiruchirappalli, 2016 April-2016 December

Awards


  • Selected as one of the best accepted papers at 2015 Academy of Management Meeting during August 7-11 in Vancouver, BC, Canada.
  • Doctoral student stipend winner, Association of Consumer Research, New Orleans, 2015
  • Doctoral student stipend winner, Academy of International Business Conference, Bengaluru, 2015
  • Khoshoo Earthian Trophy 2011-2012 by Ashoka Trust for Research in Ecology and the Environment (ATREE) for the paper, “Integrating Solid Waste Management and Organic Farming”
  • Best paper award for Wipro Earthian 2012

Conferences, Seminars & Talks


  • American Marketing Association Conferences (AMA): 2015 winter, 2015 summer, 2016 summer
  • European Marketing Academy Conference (EMAC): 2015
  • Academy of Management Meeting (AOM): 2015
  • Academy of International Business (AIB): 2015
  • Association for Consumer Research conference (ACR): 2015

Research Areas


Praveen Sugathan specializes in the firm-customer interfaces which are facilitated by new technologies and media. His current research includes investigating customer responses after co-creation, how customers spread and engage with word-of-mouth, and customer perception of realism in creative products. He is also interested in customer and marketing analytics.

Significant Publications


  • Towards Conceptualization of Perceived Complaint Handling Quality on Social Media and Traditional Service Channels, European Journal of Marketing, 52 (5/6), 2018, (with K.R Ranjan and A. Rossmann)
  • Atypical Shifts Post-Failure: Influence of Co-creation on Attribution and Future Motivation to Co-create, Journal of Interactive Marketing, 38, May, 2017 (with K.R Ranjan and A. Mulky).
  • An Examination of the Emotions that Follow a Failure of Co-creation, Journal of Business Research, 78, September, 2017, (with K.R Ranjan and A. Mulky).
  • Drivers of user engagement in eWoM communication, Journal of Services Marketing, 30 (5), 2016, (with K.R Ranjan and A. Rossmann).
  • A narrative review and meta-analysis of service interaction quality: New research directions and implications. Journal of Services Marketing, 29, 1, 2015 (with K.R Ranjan and A. Rossmann).
  • Role of Expertise, Affect, and Attribution in Consumer Created Service Exigency, Advances in Consumer Research, Volume 43, 2015 (with K.R Ranjan).
  • Impact of Failed Co-created Services on Future Motivation to Co-create. Academy of Management Best Paper Proceedings, 2015, (with A. Mulky).
  • Co-creating the Tourism Experience, Journal of Business Research, (Forthcoming 2019), (with K.R Ranjan)

Teaching


  • Marketing Research
  • Customer Analytics
  • Strategic Marketing
  • Customer Relationship Management
Indian Institute of Management Kozhikode

IIMK Campus P. O, Kozhikode, Kerala, India,
PIN - 673 570

Phone
+91-495-2809100
Fax
+91-495-2803010-11

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