SREEJESH S

SREEJESH S

Asst. Professor
Marketing Management

9553319133

0495 2809 49

sreejesh@iimk.ac.in

  • Ph.D. [2009-2014, IBS Hyderabad, IFHE University, Hyderabad]
  • MPhil [2008-2009, ICFAI University, Tripura]
  • MBA [2006-2008, Anna University, Chennai]
  • MA Economics [2004-2006, University of Kerala, Trivandrum]

Academic Positions


  • Assistant Professor, IIM Kozhikode [April 2019 onward]
  • Assistant Professor, Cochin University of Science and Technology, Kochi, Kerala [December 2015 to March 2019]
  • Assistant Professor, IBS Hyderabad, IFHE University, Hyderabad [June 2014 to November 2015]

Corporate / Public Sector Leadership


FDP COORDINATED

1. Program Coordinator & Resource Person: “International Workshop on Data Analysis for Research and Publication”, held during 07th to 11th May 2018 at School of Management Studies, Cochin University of Science and Technology, Kochi, Kerala, India.

2. Program Coordinator & Resource Person: “Workshop on Multivariate Data Analysis: Basics & Advances”, conducted during May 08th to 12th 2017, held at School of Management Studies, Cochin University of Science and Technology, Kochi, Kerala, India.

3. Program Coordinator & Resource Person: “Annual Research Methodology Course (Series 1): Research Skills and Data Analysis Using R”, conducted during May 11th to 13th 2016, held at School of Management Studies, Cochin University of Science and Technology, Kochi, Kerala, India.

4. Program Coordinator & Resource Person: “Annual Research Methodology Course (Series 1): Research Skills and Data Analysis Using R”, conducted during May 25th to 27th 2016, held at School of Management Studies, Cochin University of Science and Technology, Kochi, Kerala, India.

RESOURCE PERSON FOR FDP/MDP

1. Resource person for the invited talk “Innovative methodologies in teaching and research”, held on February 21, 2019, at St. Teresa’s College (Autonomous), Ernakulum, Kerala, India.

2. Resource Person: “Three Day Hands on Workshop on Structural Equation Modelling Using AMOS”, held during 30th January to 1st February 2019, at Amrita School of Arts & Sciences, Amrita Viswa Vidyapeedam, Kochi, Kerala

3. Worked as resource person for two days: “Seven Days International Workshop on Advanced Data Analysis”, held during 21st to 27th January 2019 at DDU Kausal Kendra, CUSAT, Kochi, and Kerala, India.

4. Resource Person for the orientation program for the College teachers, organized by UGC-Human Resource Development Centre, Kannur University, Kerala, India. Handled two sessions on 17th January 2019, topic titled “Strategies for Academic Publishing”.

5. Resource Person for the “Faculty Development Training Programme on Multivariate Data Analysis”, held during 18th and 19th December 2018, organized by Government Engineering College, Thrissur, Kerala, India.

6. Worked as resource person for one day: “Three Day National Workshop on Time Series Analysis and Basics of Behavioral Finance”, held during 28-11-2018 to 30-11-2018 at BJM Government College Chavara, Kollam, Kerala, India.

7. Resource Person for the orientation program for the College teachers, organized by UGC-Human Resource Development Centre, Kannur University, Kerala, India. Handled two sessions on 23ed November 2018, topic titled “Use of statistical techniques in research”

8. Resource Person: “Workshop on Structural Equation Modeling using AMOS”, held during 03th to 05th October 2018 at Department of Commerce and Business Management, Calicut University, Calicut, Kerala, India.

9. Resource Person: “Two Day National Workshop on the Art of Writing Effective Research Papers”, held during 30th to 31st August 2018, at Amrita School of Arts & Sciences, Amrita Viswa Vidyapeedam, Kochi, Kerala

10. Resource person for the training program “Professional Development Training” for TEQIP Institutions, Organized by IIM Kozhikode, Kozhikode, Kerala, India, held on February 27th 2018

11. Resource Person for the lecture “Research Scholars’ Meet 2018”, held on February 24th 2018, Organized by ST. Thomas College (Autonomous), Thrissur, Kerala, India.

12. Resource Person for the “Faculty Development Training Programme on Multivariate Data Analysis”, held during February 19th to 23ed 2018, organized by Government Engineering College, Thrissur, Kerala, India.

13. Resource Person for the training program “3 Day Hands on Workshop on Statistical Data Analysis Using SPSS”, held during February 10th to 12th 2018, at Amrita Vishwa Vidyapeetham (Deemed to be University), Kollam, Kerala, India

14. Resource Person for the training program “3 Day National Hands on Workshop on Statistical Data Analysis Using SPSS, held during 23ed to 25 th January 2018, at Amrita School of Arts and Sciences Amrita Vishwa Vidyapeetham (Deemed to be University), Kochi, Kerala, India.

15. Resource Person for the training program “Research Sandwich for Research Efficiency in Education”, held during January 26th to 28th 2018, organized by Department of Education, University of Kerala, Trivandrum, India.

16. Resource Person for the training program “Supply Chain Data Analysis Using Regression and Structural Equation Modeling”, held on 19 December 2017, organized by Sree Narayana Gurukulam College of Engineering (Affiliated to Kerala Technical University), Kerala, India.

17. Resource Person for the training program “Understanding Research Methods and Statistics in Social Sciences”, held during December 27th to 28th 2017, organized by Kannur University, P.K Rajan Memorial Campus, Nileshwar, Kerala, India.

18. Resource Person for the training program “Research Methodology and Data Analysis”, held during December 04th to 05th 2017, organized by Albertian Institute of Management (Affiliated to MG University, Kottayam), Kochi, Kerala, India.

19. Resource Person for the AICTE sponsored two week FDP on “Data Sciences and Decision Making Processes”, held during Novermber 20th to December 03ed 2007, organized by SCMS School of Technology & Management, Kochi, Kerala, India.

20. Resource Person for the training program “5 Days National Workshop on Applications of Econometric Tools for Research, held on Novermber 22 2017, Organized by School of Management Studies, Cochin University of Science and Technology, Kochi, Kerala, India.

21. Resource Person for the training program “Workshop on Fundamental of Research and Data Analysis”, held on 7th October 2017, organized by De Paul Institute of Science and Technology (Affiliated to MG University, Kottayam), Angamaly, Kerala, India.

22. Resource Person for the training program “Multivariate Data Analysis Using R”, held on October 06th 2017, Organized by Bhavan’s Royal Institute of Management (BRIM) (Recognized by CUSAT, Kochi) Kochi, Kerala.

23. Resource Person for the training program “Use of Statistical Packages for Economic Data Analysis”, held on October 26th 2017, Organized by Post Graduate Department of Economics, E.K. Nayanar Memorial Govt. College, Elerithattu, Kerala, India.

24. Resource Person: “Business Analytics”, held during 26th August 2017 & 6th September 2017, Organized by SNGIST Group of Institutions (Affiliated to MG University, Kottayam) North Paravur, Kerala, India.

26. Resource Person for the training program “Strategy for Academic Publishing”, held on July 12th 2017, organized by UGC-Human Resource Development Centre, Kannur University, Kerala, India.

27. Resource Person for the training program “Statistical Analysis in Social Sciences and R Programming”, held during March 28th to 29th 2017, organized by MES College Marampally (Affiliated to MG University, Kottayam), Aluva, Kerala, India.

28. Resource Person for the Faculty Development Programme on “Business Analytics Using R” held during April 20th to 22nd 2017, Organized by Sree Narayana Gurukulam College of Engineering (Affiliated to Kerala Technical University, Trivandrum), Kochi, Kerala, India.

29. Resource Person for the training program “Capacity Building in Academic Writing and Publishing”, held on March 15th 2017, Organized by St. Teresa’s College (Autonomous), Ernakulam, Kerala, India.

30. Resource Person: “Publication Strategies in Academic Career”, held during April 4th to 5th 2017, Organized by SAFI Institute of Advanced Study, Malappuram, Kerala, India.

31. Resource Person for the training program “Business Analytics”, held during July 20th to 21st 2017, Organized by Viswajyothi School of Management Studies (Affiliated to Kerala Technical University, Trivandrum), Muvattupuzha, Kerala, India.

32. Resource Person for the training program “Business Data Analysis Using R”, held during March 09th to 10th 2017, Organized by Pondicherry Central University, Karikal Campus, Pondicherry, India.

33. Resource Person for the training program “Strategies for Academic Publications”, on March 07th 2017, Organized by DDU Kausal Kendara, Cochin University of Science and Technology, Kochi, Kerala, India.

34. Resource Person for the training program “Multivariate Data Analysis”, held during 19th to 23ed 2016, Organized by Government Engineering College, Thrissur, Kerala, India.

35. Resource Person for the training program “Data Analysis with Open Source Statistical Softwares”, held during October 18th to 19th 2016, Organized by Government Engineering College, Thrissur, Kerala, India.

36. Resource Person for the training program “Research Methodology”, held during September 07th to 09th 2016, Organized by the School of Gandhian Thoughts and Development Studies, MG University, Kottayam, Kerala, India.

37. Resource Person for the training program “Research methodology”, held on November 29th 2016, at the School of Gandhian Thoughts and Development Studies, MG University, Kottayam, Kerala, India.

38. Resource Person for the training program “Research and Publication Strategy for Academic Career”, on October 04th 2016, Organized by School of Management Studies, Cochin University of Science and Technology, Kochi, Kerala, India.

39. Resource Person for the MDP conducted by IIM Kozhikode for the faculty members of the College of Engineering, Thalassery, Kerala, held on November 24th 2016, at IIM Kozhikode Campus.

40. Resource Person for the MDP conducted by IIM Kozhikode for the faculty members of the College of Engineering, Trikkaripur, Kerala, held on November 25th 2016, at IIM Kozhikode Campus.

41. Resource Person for the training program “Factor Analysis and Structural Equation Modelling for Researchers”, held on July 10th 2016 at the Department of Mechanical Engineering, Rajiv Gandhi Institute of Technology (Affiliated to Kerala Technical University, Trivandrum), Kottayam, Kerala, India.

Current Projects


  • Received Minor Research Project Grant, funded by IUCIPRS, Cochin University of Science and Technology, Kochi (Order No. IUCIPRS/MR Project/2017-18, dated 06.03.2018), worth of Rs. 1, 00,000.
  • Received project funding [Seed money for new research initiatives] from Cochin University of Science and Technology, Kochi (Order No. PL. (UGC) SPG/SMNRI/2018-19, dated 14-11-2018), worth of Rs. 1, 75,000.

Research Areas


  • Online Marketing
  • Advertising
  • Services Marketing
  • Hospitality Marketing
  • Brand Management

Significant Publications


1. Subhadip Roy, Sreejesh, S., & Sandhya, B. (2019), “Service Quality versus Service Experience: An Empirical Examination of the Consequential Effects in B2B Services”, Industrial Marketing Management, https://doi.org/10.1016/j.indmarman.2019.02.017 [Indexed in ABDC-A* & Scopus, Impact Factor: 3.678 (Clarivate Analytics, 2017)].

2. Devika Vashisht, Marla Staffrd & Sreejesh S (2019), “What We Know and Need to Know about the Gamification of Advertising: A Review and Synthesis of the Advergame Studies” European Journal of Marketing, https://doi.org/10.1108/EJM-01-2017-0070 [Indexed in ABDC-A* & Scopus, Impact Factor: 1.497 (Clarivate Analytics, 2017)].

3. Vijay K, Sreejesh S., Heera, J., Anusree M.R., & Shelly J. (2019), “Process Conflict and Employee Well-being: An Application of Activity Reduces Conflict Associated Strain (ARCAS) Model”, International Journal of Conflict Management [Forthcoming, Indexed in ABDC-A & Scopus, Impact Factor: 1.00 (Clarivate Analytics, 2017)].

4. Sreejesh, S, Anusree M.R & Abhilash Ponnam (2019), “Can Online Service Recovery Interventions Benignly Alter Customers’ Negative Review Evaluations? Evidence from the Hotel Industry”, Journal of Hospitality Marketing & Management, https://doi.org/10.1080/19368623.2019.1544958), Indexed in ABDC-A & Scopus, Impact Factor: 2.683 (Clarivate Analytics, 2017)].

5. Sreejesh S., Juhi Gahlot Sarkar, Abhigyan Sarkar, & Anusree M.R., (2019), “Investigating the roles of hotel brand relationship norms in generating relationship satisfaction and commitment”, International Journal of Contemporary Hospitality Management, Vol. 31 No. 1, pp.309-329 [Indexed in ABDC-A & Scopus, Impact Factor: 2.874 (Clarivate Analytics, 2017)].

6. Priyadarshini, C., Sreejesh, S., & Jha, R. R. (2019), “Impact of Informational Characteristics of the Recruitment Website on Graduating Students' Job Pursuit Intention: A Moderated Mediation Study”, International Journal of Human Capital and Information Technology Professionals (IJHCITP), Vol. 10 No. 2, pp. 1-19 [Indexed in Scopus].

7. Sreejesh, S., Anusree, M. R., & Ponnam, A., (2018), “Does game rules work as a game changer? Analyzing the effect of rule orientation on brand attention and memory in advergames”, Computers in Human Behavior, Vol. 81, pp. 325-339 [Indexed in ABS-level 3 & Scopus, Impact Factor: 3.536 (Clarivate Analytics, 2017)].

8. Sarkar, A., Juhi, G., Sreejesh, S. & Anusree, M.R., (2018), “A Qualitative Investigation of E-tail Brand Affect”, Marketing Intelligence & Planning, Vol. 36 No. 3, pp. 365-380 [Indexed in ABDC-A & Scopus, Impact Factor: 1.421 (Clarivate Analytics, 2017)].

9. Vashisht. D. & Sreejesh, S., (2018), “How advergame speed, game-product congruence and players’ persuasion knowledge influence brand recall”, Journal of Asia Business Studies, Vol. 12, No.2 (in press) [Indexed in ABDC-C & Scopus].

10. Sreejesh S., Juhi Gahlot Sarkar, Abhigyan Sarkar, Abdolreza Eshghi, & Anusree M.R., (2018), "The impact of other customer perception on consumer-brand relationships", Journal of Service Theory and Practice, Vol. 27, No. 2, pp. 130-146 [Indexed in ABDC-A & Scopus, Impact Factor: 1.395 (Clarivate Analytics, 2017)].

11. Sreejesh, S. & Anusree M.R., (2017), “Effects of cognition demand, mode of interactivity and brand anthropomorphism on gamers’ brand attention and memory in advergames, Computers in Human Behavior, Vol. 70, No. May, pp. 575-588 [Indexed in ABS-level 3 & Scopus, Impact Factor: 3.536 (Clarivate Analytics, 2017)].

12. Vashisht D., & Sreejesh S., (2017) "Are you able to recall the brand? The impact of brand prominence, game involvement and persuasion knowledge in online advergames", Journal of Product & Brand Management, Vol. 26 Issue: 4, pp.402-414. [Indexed in ABDC-B & Scopus, Impact Factor: 2.757 (Clarivate Analytics, 2017)].

13. Vashisht D., & Sreejesh S., (2017) "Effect of nature of the game on ad-persuasion in online gaming context: Moderating roles of game-product congruence and consumer’s need for cognition", Internet Research, Vol. 27 Issue: 1, pp.52-73. [Indexed in ABDC-A & Scopus, Impact Factor: 3.838 (Clarivate Analytics, 2017)].

14. Chetna Priyadarshini, S. Sreejesh, & M.R. Anusree, (2017), "Effect of information quality of employment website on attitude toward the website: A moderated mediation study", International Journal of Manpower, Vol. 38 Issue: 5, pp.729-745. [Indexed in ABDC-A & Scopus, Impact Factor: 0.661 (Clarivate Analytics, 2017)].

15. Aditi Sarkar Sengupta, & Sreejesh S, (2017) "Impact of other customers in high and low involvement services: Moderating role of customer’s need for uniqueness", Journal of Indian Business Research, Vol. 9 Issue: 1, pp. 41-58. [Indexed in ABDC-C & Scopus].

16. Aditi Sarkar Sengupta, & Sreejesh S., (2017) "Impact of other customers on service quality evaluation and revisit intention in hospitality services", International Journal of Culture, Tourism and Hospitality Research, Vol. 11 No. 2, pp.182-192. [Indexed in ABDC-C & Scopus].

17. Achyut Telenga, Debajani Sahoo & Sreejesh S., (2017), “The effect of ad context congruity on ad persuasion: a research framework exploring the moderating role of consumer motives & argument strength”, The Marketing Review, Vol. 17 No. 2, pp. 147-161 [Indexed in ABDC-C].

18. Debjani Sahoo, & Sreejesh S. (2017) "Role of mobile banking servicescape on customer attitude and engagement: An empirical investigation in India", International Journal of Bank Marketing, Vol. 35 Issue: 7, pp.1113-1130. [Indexed in ABDC-B & Scopus, Impact Factor: 2.294 (Clarivate Analytics, 2017)].

19. Sreejesh, S., & Abhilash, P. (2017). Investigating the process through which e-servicescape creates e-loyalty in travel and tourism websites. Journal of Travel & Tourism Marketing, Vol. 34 No. 1, pp. 20-39 [Indexed in ABDC-A & Scopus, Impact Factor = 1.975 (Clarivate Analytics, 2017)].

20. Vashisht, D., & Sreejesh, S. (2016), “The effect of nature of online advergames on gamers' ad-persuasion: moderating roles of game-involvement and need for cognition”, International Journal of Internet Marketing and Advertising, Vol. 10 No. 3, pp. 171-185 [Indexed in ABDC-C & Scopus].

21. Mathew, P. V., & Sreejesh, S. (2017), “Impact of responsible tourism on destination sustainability and quality of life of community in tourism destinations”, Journal of Hospitality and Tourism Management, Vol. 31, pp. 83-89. [Indexed in ABDC- B & Scopus].

22. Sahoo, D., & Sreejesh, S., (2017). Role of mobile banking servicescape on customer attitude and engagement: An empirical investigation in India. International Journal of Bank Marketing, Vol. 35 No. 7, pp.1115-1132 [Indexed in ABDC- B & Scopus, Impact Factor: 2.294 (Clarivate Analytics, 2017)].

23. Sreejesh, S., Sarkar, A. & Roy, S. (2016), “Validating a scale to measure consumer’s luxury brand aspiration”, Journal of Product and Brand Management, Vol. 25 No.5, pp. 465-478. [Indexed in ABDC-B & Scopus, Impact Factor: 2.757 (Clarivate Analytics, 2017)].

24. Sreejesh, S., Sarkar, A. & Sudeepta, P. (2016), “Examining the roles played by store satisfaction-love framework in shaping the influence of store loyalty programmes”, Management Research Review, Vol. 39, No.8, pp. 879-898. [Indexed in ABDC-C & Scopus].

25. Vashisht, D. & Sreejesh, S. (2016), "Are they really persuaded with the brand embedded in the game? Analyzing the effects of nature of game, brand prominence and game-product congruence", Journal of Research in Interactive Marketing, Vol. 10 No. 3, pp. 249-264. [Indexed in ABDC- C & Scopus].

26. Sreejesh, S., Anusree M.R. and Amarnath, M. (2016), “Effect of information content and form on customers’ attitude and transaction intention in mobile banking: moderating role of perceived privacy concern”, International Journal of Bank Marketing, Vol. 34 No. 7, pp. 1092-1113 [Indexed in ABDC- B & Scopus, Impact Factor: 2.294 (Clarivate Analytics, 2017)].

27. Sreejesh, S. & Anusree M.R (2016),"The impacts of customers’ observed severity and agreement on hotel booking intentions: moderating role of webcare and mediating role of trust in negative online reviews", Tourism Review, Vol. 71 No. 2, pp. 77-89. [Indexed in ABDC-B & Scopus].

28. Sreejesh S., Amarnath Mitra, and Debjani Sahoo. (2016), “Can healthcare servicescape affect customer’s attitude? A study of the mediating role of image congruence and moderating role of customer’s prior experience”, Asia-Pacific Journal of Business Administration, Vol. 8, No. 2, pp. 106-126. [Indexed in ABDC-C & Scopus].

29. Ponnam, A., Sreejesh S. & Balaji, M.S. (2015), "Investigating the effects of product innovation and ingredient branding strategies on brand equity of food products", British Food Journal, Vol. 117 No. 2, pp. 523-537. [Indexed in Scopus, Impact Factor: 1.289 (Clarivate Analytics, 2017)].

30. Vashisht, D. & Sreejesh, S. (2015), “Impact of nature of advergames on brand recall and brand attitude among young Indian gamers: moderating roles of game-product congruence and persuasion knowledge”, Young Consumers, Vol. 16 No. 4, pp. 454-467 [Indexed in ABDC- B & Scopus].

31. Vashisht, D. and Sreejesh S. (2015). "Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames", Journal of Indian Business Research, Vol. 7 No. 3, pp. 292-312. [Indexed in ABDC- B & Scopus].

32. Sreejesh S, Amarnath Mitra, and Debjani Sahoo. (2015). “The impact of customer’s perceived service innovativeness on image-congruence, satisfaction and behavioral outcomes”, Journal of Hospitality and Tourism Technology, Vol. 6 No. 3, pp. 288-310. [Indexed in ABDC- B & Scopus].

33. Sreejesh, S. (2015), “Consumers’ perceived brand aspiration and its impact on intention to pay price premium: moderating role of brand jealousy”, Theoretical Economics Letters, No. 5 No. 2, pp. 273-284. [Indexed in ABDC- B].

34. Sarkar, A., & Sreejesh, S. (2014), “Examination of the roles played by brand love and jealousy in shaping customer engagement”, Journal of Product & Brand Management, Vol. 23 No.1, pp. 24-32. [Indexed in ABDC-B & Scopus, Impact Factor: 2.757 (Clarivate Analytics, 2017)].

35. Sreejesh, S. (2014), “Consumers’ attitudinal and behavioural ties with brands: an integrative approach to build a consumer-brand relationship model”, Journal of Research for Consumers, No. 26, pp. 32-75. [Indexed in ABDC-C].

36. Mohapatra, S. and Sreejesh, S. (2014), “Model for improving productivity without impacting quality of deliverables in IT Projects”, International Journal of Information Technology & Project Management (IJITPM), Vol. 5 No.2, pp. 14-29. [Indexed in Cabell’s Directory].

37. Swamy, V. & Sreejesh, S. (2013), “Bank Lending Behavior during Global Financial Crisis”, Applied Economics Quarterly, Vol. 59 No. 4, pp. 311-329. [Indexed in ABDC-B].

38. Sreejesh, S. (2013), “Cellular customer churns due to mobile number portability: causes and the strategies to deal with it (An Empirical Study)”, International Journal of Interdisciplinary Telecommunications and Networking (IJITN), Vol. 5 No.1, pp.43-57 [Indexed in Cabell’s Directory].

39. Swamy, V. and Sreejesh, S. (2012), “Financial instability, uncertainty and bank lending behavior”, International Journal of Banking and Finance, Vol. 9 No.4, pp.74-95. [Indexed in ABDC-C].

40. Sreejesh, S. & Mohapatra, S. (2012), “Does better corporate governance and legal framework result in ethical behavior of firms in emerging markets? An examination using partial least square estimation”, Indian Journal of Corporate Governance, Vol.5 No.2, pp.90-107. [Indexed in Cabell’s Directory]

41. Suhail, P. & Sreejesh, S. (2011), “The bilateral trade agreements and export performance of South Asian nations with special reference to India Sri Lanka free trade agreement”, The Romanian Economic Journal, XIV, pp. 1454-4296. [Indexed in Cabell’s Directory].

42. Sreejesh, S. & Tavleen, N. (2011), “Antecedents and consequences of employee loyalty towards the organization: Empirical evidence from Indian software industry”, International Journal of Management Studies, Vol.18 No.2. pp. 22-31[Indexed in Cabell’s Directory].

43. Sreejesh, S. (2012). “Consumers' evaluation of co-brand extensions: the effects of concept congruity on the evaluation of co-branded products, analyzing the moderating role of task involvement”, International Management Review, Vol. 8 No. 1, pp. 21-31. [Indexed in Cabell’s Directory].

44. Swamy, V. & Sreejesh, S. (2011), “Inter-Linkages between Commodity Markets and Capital Markets during the Global Financial Crisis”, Economics, Management, and Financial Markets, Vol. 6 No.3. pp. 1-22 [Indexed in ABDC-C].

45. Shylajan, C. S., Sreejesh, S. & Suresh, K. G. (2011), “Rupee-dollar exchange rate and macroeconomic fundamentals: an empirical analysis using flexible-price monetary model”, Journal of International Business and Economy, Vol. 12 No. 2, pp. 89-105 [Indexed in ABDC-C].

46. Sreejesh, S. (2011), “Consumers' evaluation of brand extensions: an application of multiple-group causal models in assessing cross product category measurement equivalence”, Southern Business Review, Vol. 36 No. 2, pp. 1-22. [Indexed in ABDC-C].

47. Suresh, K. G. & Sreejesh, S. (2010), “Real exchange rate volatility and India’s bilateral export volume: A VECM approach”, Journal of Global Business Issues, Vol. 4 No.2, pp. 75-82. [Indexed in ABDC-C].

BOOKS

1. Sreejesh, S. Mohapatra, S., & Anusree, M. R. (2014). Business Research Methods. Springer International Publishing, Switzerland.

2. Sreejesh, S. & Mohapatra, S. (2014). Mixed Method Research Design: An Application in Consumer-Brand Relationships (CBR). Springer International Publishing, Switzerland

3. Mohapatra, S. & Sreejesh, S. (2012). Case Studies in Business Ethics and Corporate Governance, Pearson Publishers, India.

BOOK CHAPTERS

1. Sreejesh, S. and Roy, S. (2016), Understanding Consumers’ Brand Aspiration: A Scale Development and Validation. In Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era (pp. 691-692). Springer International Publishing

2. Sreejesh, S. and Roy, S. (2015), A New Consumer Brand Relationships Framework. In Consumer Brand Relationships (pp. 165-197). Palgrave Macmillan UK

3. Sreejesh, S. & Aparna, K. (2011). Tyco International Ltd.: A Long Story of Governance Complacency and Fraud, In R. K. Mishra, S. Jhunjhunwala, & M. Sahay (Eds.), Corporate Governance: Beyond Boundaries (pp. 99-135). MACMILLAN Advanced Research Series

4. Sreejesh S. & Sanjay, M. (2013) Does better corporate governance and legal framework result in ethical behavior of firms in emerging markets. In R. K. Mishra, S. Jhunjhunwala & J. Kiranamai (Eds.), Corporate Governance in Emerging Markets (pp. 1-15), Bloomsburry Publishing India Pvt. Ltd.

CASE STUDIES

1. Sreejesh S., Abhilash P., & Amarnath Mitra. (2016), Product testing of fruit flavored soft drinks at fresh cola through experimental designs, Sage Business Cases, Sage Publications, UK.

2. Sreejesh, S. and Anusree, M.R. (2017), "M &T Automotive Inc: Solving a Dilemma for Expanding Business through Probability Assignment", Sage Business Cases, Sage Publications, UK.

Teaching


  • TEACHING INTERESTS
  • Marketing Data Science
  • Marketing Research
  • Experimental Design and Analysis
  • Multivariate Data Analysis
  • Marketing Analytics
Indian Institute of Management Kozhikode

IIMK Campus P. O, Kozhikode, Kerala, India,
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+91-495-2809100
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