Book Chapters

On Vertical Product Differentiation, Network Externalities and Compatibility Decisions: Existence of Incompatible Networks. Social Science Research Networks e-library.

Sarkar, S.

The changing trends in Copyright in the scholarly communication world. In Prof M. Parameswaran Festschrift Volume, Department of Library & Information Science, University of Calicut.

Sreekumar, M.G., Sunitha, T. & Sreejaya, P

Digital archival strategies for Library Consortia: The IIM Consortium Experience. In Sh. Ashok Jambhekar Festschrift Volume, MANLIBNET, New Delhi.

Sreekumar, M.G

Customer Relationship Management in Financial Services Industry. In Customer Relationship Management, ICFAI Press.

Panda,T.K.

Building Hi-Tech Brands: A customer based brand equity approach. In Building Brands in the Indian Market, 189-20.

Sahadev, S.

India. In Total Factor Productivity Growth: Survey Report, 52-97.

Rameshan, P.

Socio-Political Barriers to Tourism Marketing in South Asia. In Tourism Management: The Socio Economic and Ecological Perspective, 135-159

Panda,T.K.

Sustainable Tourism for Poverty Alleviation. In Tourism Management: The Socio Economic and Ecological Perspective, 160-173

Mishra, S., Das, A. & Panda, T.K.

Building brands in the Indian market - A strategic perspective. In Building Brands in the Indian Market, xiii - xxix, edited by Tapan Panda K. New Delhi: Excel Books

Panda, T.K.

Building new service brands: A case study of Xanadu. In Building Brands in the Indian Market, 375-378

Nargundkar, R.
Indian Institute of Management Kozhikode

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