The changing trends in Copyright in the scholarly communication world, Prof. M. Parameswaran Festschrift Volume, Department uf Library & Information Science, University of Calicut
Building Hig- Tech Brands a Customer Based Brand Equity Approach in Building Brands in the Indian Market,Excel Books, New Delhi.
Customer Relationship Management in Financial Services Industry, in the Book, Relationship Marketing- An Indtroduction Edited by Lindgreen, Adam and Chaturvedi, Brij Mohan, ICFAI University Press, pp: 141- 162.
Branding India: Strategic Appoaches and Challenges in the Book Brand India- All Evaluation Edited by Kanugovi, Sreenath, ICFAI Books, pp: 85-102.
Consumer Attitude: SMS Advertising , Book Chapter in the Book, SMS Marketing For Mobile Generation, Edited by Kanugovi, Sreenath, ICFAI Books,pp: 99-106.
Between the devil and the deep blue sea: Managers Implementing redundancy programmes in India. In Human Resource Development in Asia - Trends & Challenges.
Exchange rate variability and stock market volatility: Evidence from India. In The Global Economy: Financial, Monetary, Trade and Knowledge Asymmetries, 17-29
Role of NGOs in afforestation of village common lands: A case study in a tribal area in Gujarat. In Forest Conservation and Management: Challenges of the Millennium, 449-461
Socio political barrier to tourism marketing in South Asia. In Tourism Industry in India, edited by Tapan K. Panda and S. Mishra, 22-49. New Delhi: Excel Books.
The art of seduction in learning organizations. In Strategies for Sustainable Growth. Challenges for Indian Business and Management Education, edited by JL Batra and S Srivastava, 148-157. New Delhi Instaprint
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