Advertising and promotion: An integrated marketing communications perspective, McGraw Hill Education; 9th ed.
Anita Desais In Custody: A Critical Appraisal, Rama Brothers, New Delhi
Reforms, Management and Social Transformation in China, Indian Institute of Management Kozhikode, India
Appetizer without main course, IIM Kozhikode Society and Management Review, Sage Publications, 2(2)
Anita Desai?s In Custody: A Critical Appraisal
Reforms, Management & Social Transformation in China.
High- tech people, High- tech HR, Are we missing the human touch?
Advertising and promotion: An integrated marketing communications perspective.
Information Technology and Business innovations - Challenges and future directions. New Delhi
Business Research Methods, South-Western, Cengage learning, USA