Advertising and Promotion: An Integrated Marketing Communications Perspective
International Finance
Global Competition and Competitiveness of Indian Corporate, New Delhi: Macmillan.
Marketing to Rural Consumers: Understanding and Tapping Rural Market Potential, New Delhi: Excel Books.
Get the Ego Advantage, by Anjana Sen
Change Management by V. Nilakant & S. Ramnarayan
We are poor but So Many: The Story of self employed women in India by Ela R. Bhatt
Financial Derivatives, Prentice-Hall India, New Delhi.
Maharashtra Economy. Performance, Opportuniaes anld Challellges, ICFAI Books, The ICFAI University Press, Hyderabad
Kerala Economy: Achievements and Challenges, ICFAI Books, The ICFAI University Press, Hyderabad
IIMK Campus P. O, Kozhikode, Kerala, India,
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