Sales and Distribution Management
Building Brands in Indian Market. New Delhi: Excel Books.
Mishra, S. and Parida, B.B. (Eds.)Tourism Management: The Socio Economic and Ecological Perspective. Hyderabad Universities Press (Orient Longman Ltd.)
Family Care in HIV AIDS: Exploring Lived Experience. New Delhi: Sage Publications
Services Marketing,Tata McGraw-Hill, New Delhi
In Sickness and in Health: The Family Experience of AIDS in India
Tourism Industry in India
Marketing Research, Text & Cases
Book of Abstracts - VI Annual Conference of the Society of Operations Management, Kozhikode: IIM Kozhikode.