Analysing Restorative Potential of Green Servicescapes, Summer AMA Conference, San Fran- cisco, USA, August 4-6
Role of Bank Reputation and Size in Usage of Internet Banking services India: A Multi- level Modelling Framework, Hull University Business School, Hull, UK, July 3-6
Inuence of Consumer Vanity on Employment of Impression Management Tactics and their Consequences on Conspicuous Consumption Orientation, 2017 Winter AMA Conference, Orlando, Florida, USA, February 17-19
Modelling Personal Characteristics and Social Influence on e-retail Loyalty - A Millennial Perspective, International Conference on Marketing, Technology and Society, IIMK Campus, Kozhikode, Kerala, India, September 29-Octobe
Consumer Pre-testing of Servicescape Designs: A Toolkit, Winter AMA conference, Orlando, Florida, USA, February 17-19
Adjacent Price Anchoring and Consumers Willingness to Pay: A Bayesian Approach, International Conference on Marketing, Technology and Society, IIMK Campus, Kozhikode, Kerala, India, September 29-October 1
Impact of ARP on Purchase Intention: Role of Anchoring, Latitude of Expected Price and Uncertainty, INFORMS Marketing Science Conference, Fudan University, Shanghai, China, June 16-18
Technology Tamers: The influence of women in ICT adoption, use and enjoyment. SIG-III presentation, ALISE Annual Conference, Atlanta, Georgia, USA, January
IS Budgeting for Healthcare Innovations: Insights for Developing Countries, 2016 International Conference on Computational Science and Computational Intelligence (IEEE), Las Vegas, USA, December 14-17
A holistic approach to address ethical and sustainability challenges of Information and Communication Technologies, 2016 IEEE International Symposium on Technology and Society (ISTAS), iruvananthapuram, India, October 22
IIMK Campus P. O, Kozhikode, Kerala, India,
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