Benchmarking education objectives of private schools: An empirical examination of vision and mission statements, HR Summit 2014. Indian Institute of Management Kozhikode Kochi Campus, India, March 14-16.
"Experiential Marketing in Tourism Industry: Issues and Developments, nternational Conference on Contemporary Research in Tourism and Hospitality - Theory, Practice and Pitfalls, Pondicherry University, Pondicherry, F"
"Developments in the field of experiential marketing - New opportunities for Tourism marketing, International Conference on Research in Marketing (ICRM), Indian Institutes of Technology Delhi, Delhi, India, December 21"
Chennai Super Kings Ltd., Growing a Global Sports Brand Presentation, Society for Case Research, MBAA Conference, Chicago, US, March 26-28.
Teaching Sustainability Marketing in BRICS - A View from India, Academy of Marketing Conference, Cardiff, UK, July 9-11.
Internet Banking Adoption in Developing Countries: A Meta-Analysis of the findings so far, Academy of Marketing Conference, Cardi ff, UK, July 9-11.
Simulation as a pedagogical tool: Measurement of impact on perceived effective learning, AC-ETeL 2013, October 17-18
"Fatigue: Differential Impact of Information Display Formats on Consumer Decision-Making, 2014 Annual Conference of Emerging Markets Conference Board, Emerging Markets Conference Board, IIM Lucknow, January 9-11. "
Mix Them Up: The Impact of Transliterated Expressions in Print Advertisements,2014 Annual Conference of Emerging Markets Conference Board, Emerging Markets Conference Board, IIM Lucknow, January 9-11 .
Can Sales Promotions Build Brand Equity? Yes, At Times, 20 I 4 Annual Conference of Emerging 2Markets Conference Board, Emerging Markets Conference Board, IIM Lucknow, January 9-11
IIMK Campus P. O, Kozhikode, Kerala, India,
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Last Updated on :09-11-2019
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