Experiential Marketing of Tourism: An Exploratory Model.
Marketing Barrier Free Tourism in India: Destination Branding for the Disabled.
Puffery in Advertisements: Effect of Celebrity Endorsements and Consumer Product Category Knowledge.
Pay What you Think Fair.
Bandit Algorithms for Contextual Advertising: An Evaluation of SOFTMIX algorithm over the benchmark Yahoo! FrontPage Today Dataset.
Critical success factors for ERP implementation: A Classification.
Towards a Model for User Technology Readiness in ICT4D Initiatives.
Organization Vision - Experimentation on its Effective Communication.
ICT for Education in India: Challenges and Readiness.
Cognitive Business Intelligence System for Surgery Scheduling.
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