Customer Relationship Management in Financial Services Industry. In Customer Relationship Management, ICFAI Press.
Building Hi-Tech Brands: A customer based brand equity approach. In Building Brands in the Indian Market, 189-20.
India. In Total Factor Productivity Growth: Survey Report, 52-97.
Socio-Political Barriers to Tourism Marketing in South Asia. In Tourism Management: The Socio Economic and Ecological Perspective, 135-159
Sustainable Tourism for Poverty Alleviation. In Tourism Management: The Socio Economic and Ecological Perspective, 160-173
Building brands in the Indian market - A strategic perspective. In Building Brands in the Indian Market, xiii - xxix, edited by Tapan Panda K. New Delhi: Excel Books
Building new service brands: A case study of Xanadu. In Building Brands in the Indian Market, 375-378
The changing trends in Copyright in the scholarly communication world, Prof. M. Parameswaran Festschrift Volume, Department uf Library & Information Science, University of Calicut
Building Hig- Tech Brands a Customer Based Brand Equity Approach in Building Brands in the Indian Market,Excel Books, New Delhi.
Customer Relationship Management in Financial Services Industry, in the Book, Relationship Marketing- An Indtroduction Edited by Lindgreen, Adam and Chaturvedi, Brij Mohan, ICFAI University Press, pp: 141- 162.
IIMK Campus P. O, Kozhikode, Kerala, India,
PIN - 673 570
Last Updated on :09-11-2019
Visitors Count :
