Ningalile Nethavine Kandethuka, (trans). Kottayam DC Books.
The Other 99 %. Mumbai: Jaico Publishing House.
HR and Leadership challenges for Businesses in India. New Delhi: MacMillan.
Modeling Cognitive and Affective Advertisement Content with a view to Optimise Purchase Intention of Customers. 2010 INFORMS Marketing Science Conference, Cologne, June 16-19.
Academic Writing: A Guide for Management Students and Researchers.
Rural Markets: Understanding Consumers & Development Issues: Understanding & Tapping Rural Market Potential
Econophysics and Economics of Games & Social Choices and Quantitative Techniques
Advertising and Promotion: An Integrated Marketing Communications Perspective
International Finance
Global Competition and Competitiveness of Indian Corporate, New Delhi: Macmillan.
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