Family Care in HIV AIDS: Exploring Lived Experience. New Delhi: Sage Publications
Services Marketing,Tata McGraw-Hill, New Delhi
In Sickness and in Health: The Family Experience of AIDS in India
Tourism Industry in India
Marketing Research, Text & Cases
Book of Abstracts - VI Annual Conference of the Society of Operations Management, Kozhikode: IIM Kozhikode.
Is There A Case for Fiduciary Duties Towards Employees and Other Stakeholders
Co-creating the tourism experience
e-Loyalty among millennials: Personal characteristics and social influences
The virtuous cycle of daily motivation: Effects of daily strivings on work behaviors, need satisfaction, and next-day strivings.