Can Sales Promotions Build Brand Equity? Yes, At Times, 20 I 4 Annual Conference of Emerging 2Markets Conference Board, Emerging Markets Conference Board, IIM Lucknow, January 9-11
"The Loyalty Story: Impact of Brand Loyalty on the Relationship of Sales Promotions and Brand, 2014 Annual Conference of Emerging Markets Conference Board, Emerging Markets Conference Board, 11M Lucknow, January 9- 11"
Choice Overload: Differential Impact of Information Display Formats on Decision-Making, 7th Great Lakes NASMEI International Marketing Conference, Great Lakes Institute of Management, Chennai, India, December 27-28,
Impact of Framing on Individual Savings Decisions, 7th Great Lakes NASMEI International Marketing Conference, Great Lakes Institute of Management, Chennai, India, December 27-28,
The Impact of Price on Customer Satisfaction Expressed via Online Product Reviews, International Symposium on Marketing, Logistics, and Business (MLB), Nagoya, Japan, September 24-26.
Do product reviews really reduce search costs and incr- ease decision confidence? , Annual Conference of China Marketing Science, Beijing, China, August 17-18.
Do product reviews really reduce search costs and increase decision confidence?, International Conference of Applied and Theoretical Information Systems Research (ATISR), Taipei, Taiwan, November 22-24.
Measuring Quality of Tourism Destination in Emerging Markets., 2014 Annual Conference of Emerging Markets, Centre for Marketing in Emerging Economies, Indian Institute of Management Lucknow, India,
Pay What You Want: Willingness to Pay under No, Part, and Full Information about Cost of Product., World Marketing Congress of Academy of Marketing Science, Monash University, Melbourne, Australia, July 17-20.
Product Analytics: Design and Evaluation of Products Using Customer Preferences, Analytics Conference, Las Vegas, USA, October 21-22.
IIMK Campus P. O, Kozhikode, Kerala, India,
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Last Updated on :09-11-2019
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