Conference Papers

India's Growth Story: The Recent High Growth Phase & Looming Slowdown due to Global Financial Crisis

Leena Mary Eapen

Global Investment Scenario and India's Prospects

Leena Mary Eapen

Substitutability of Haats and Retail Store in Rural Markets: A Study across the States in India. Conference on Marketing to Rural Consumers - Understanding and Tapping the Rural Market Potential, IIM Kozhikode

Velayudhan, S.K.

Influence of Education on the Use of Informal Referent Groups as Information Source by Consumers in Rural Markets. Confernece on Marketing to Rural Consumers - Understanding and Tapping the Rural Market Potential, IIMK

Velayudhan, S.K.

Managing Customer Relationship to Create Sustained Competitive Advantage: Connecting Theory with Practice Systems. 3rd Conference on Global Competition and Competitiveness of Indian Corporates, IIM Lucknow

Thomas, J.

Pilgrim Satisfaction of Religious Event. 2nd International Research Seminar on Brand India by Yale - Great Lakes Center for Management Research, Great Lakes Institute of Management, Chennai

Sridhar, G., Narasimha, R., & Murthy, G.

Executives Representation of Rural Markets. Conference on Marketing to Rurual Consumers - Understanding and Tapping the Rural Market Potential, IIM Kozhikode

Sridhar, G., Mishra, D., & Vaswani, L.K

Consumer Involvement and Consumer Decision Making - A Reexamination of the Relationship in Emerging Economy. NICOM 2008: Strategies and Trends in Marketing: A New Economy Perspective, Nirma University, Ahmedabad

Sridhar, G. & Venugopal, K.S

Unleashing Greenstone. Proceedings of the 7th MANLIBNET Convention, New Delhi

Sreekumar, M.G

Greenstone Open Source Digital Library Software: Feasibility, Features. Functionalities and the Futures. Proceedings of the 2nd Special Library Conference (SLib2008). Petronas, Kaula Lumpur, Malaysia

Sreekumar, M.G
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